Herbert Puchta is an award-winning author and teacher trainer. He has been a plenary speaker at numerous international conferences and has conducted workshops and given seminars in more than 50 countries. For almost three decades, he has carried out research into the practical application of findings from cognitive psychology to English Language Teaching. Herbert has developed and co-authored a number of bestselling coursebooks, and written numerous articles and resource books. Herbert was president of IATEFL, the International Association of Teachers of English as a Foreign Language.